Noel Hastalis sent this series of photos
These are from Iola 2024; specifically of the new showroom Bob Brown and George Collar
built to resemble a Forward Look showroom back in 1957 thru 1961.
The video - we have a brief outside walk to the entrance and them a walk through the showroom. The building used to be the headquarter offices of Krause Publications - known for publishing 'Old Cars Weekly' and many automotive as well as other special-interest books.
The showroom is well along toward completion, but many detail items will be added in time for next July's Iola 2025 re display and accessories. This will be a permanent feature at Iola's showgrounds.
11 Forward Look cars were on display at this showroom - 9 convertibles are Bob's and George's.
300-F in Regal Red - a 1960 Imperial color only
300-G in Sheffield Silver - the only G this color from Jefferson Ave Assembly
300-C in Gauguin Red
300-D in Matador Red
300-E in Formal Black
'59 Sport Fury in Palomino Beige - true survivor with original paint, interior and 318 driveline. New convertible top
'57 DeSoto Adventurer in Black and Adventurer Gold
'58 DeSoto Firesweep in Pearl White and Holly Red
'59 DeSoto Firedome in Canyon Beige
Also -
'61 New Yorker convertible in Capri Blue, owned by friends Milt McMillen and Paul Brieske
'58 DeSoto Fireflite Explorer wagon in '57 Chrysler colors Gauguin Red and Petal Pink, a fresh 14-year restoration with the help of 5 donor cars, performed by Arne Nilsson in Sweden and delivered to Randy while he was enjoying his 2023 Thanksgiving dinner
1958 DeSoto Firemite, at the entrance, 1 of 5 known survivors out of 325 of these produced - some in plastic, like this example, and some in fiberglass, with its original Briggs & Stratton powered drivetrain
1960 413 wedge engine, with generator, and A466 TorqueFlite transmission. Still to come is a display 392 Hemi and transmission.
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